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Branding Environmental Print

Airport Retail Toolkit


HMSHost wanted to increase sales at their airport locations by creating a “Pick 3” deal to incentivize bundled purchases. They needed something energizing and fresh that complemented existing in-store branding and POP.


I designed a retail signage toolkit, incorporating messaging and branding that unites the items available in the Pick 3 deal that are spread out throughout the existing kiosk space at six pilot locations. I created POP signage with a custom digital pattern; the end result is something bright, quirky, and artistic.

Deliverables for the Pick 3 deal included: Entrance signage, shelf-talker, floor decal, cooler floor decal, and snack-specific instruction signage. The campaign was successfully launched, and the client wants to expand the reach of the campaign to up to 50 markets.

  • Client

    HMS Host

  • Role

    Lead Designer

  • Teammates

    Rachel Claire (Account Director)