Brick Bodies Marketing Support

Situation

Brick Bodies sought to elevate their monthly advertising and in-gym marketing events, promotions, and campaign creative to reinforce their position as a member-focused club that helps people change their lives for the better. My team at Novak Birch worked on marketing creative for Brick Bodies; creative was led by Jeremy Martin and Beth Varden. My role on this project was as a supporting designer, where I photoshopped images and created print collateral, digital graphics, and OOH pieces. While our body of work is much larger, the pieces shown here were done by me.

Solution

To attract a younger demographic, we developed a fresh new look for Brick Bodies’ targeted digital, out-of-home (OOH), and print creative using vibrant shapes and colors. Copy and photography also varied depending on the target demographic. The advertising creative includes:

• Digital: Email, website, geofencing, and social media graphics
• Print: Baltimore Magazine print ads
• OOH: Digital billboards and posters
• Direct Mail: Postcards and Baltimore Sun stickies