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Digital
Interactive
Career Recruitment Website
Situation
The client sought to attract and retain high-quality, diverse applicants to fill their workforce needs in three locations. Their previous careers website was content-heavy, didn’t convey Choice’s value proposition, and was not responsive on mobile devices.
Solution
Design a modern site that reflects Choice’s vibrant brand, while adhering to their brand guidelines and complementing their consumer site. Employee-centric content, photography, and videos convey Choice’s key differentiators.
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Client
Choice Hotels International
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Role
Lead Designer
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Teammates
Rachel Claire (Account Director), Tiffany Vandevoordt (Writer), Webmechanix (Developer)