Community Assistance Network Branding
Community Assistance Network (CAN) is a nonprofit agency that offers programs that reduce vulnerability and promote self-sufficiency among low-income residents in Baltimore County. I developed a brand identity and logo that embodied their mission and connected them with the community they serve.
CAN wanted a logo that incorporated their core brand characteristics: strength and compassion. Their old logo, inherited from a parent organization, was a word salad with 4 different fonts that made it difficult for people to remember who they were. The new logo incorporates a hand-drawn heart, which is a reference to their old logo but executed in a new way that evokes a feeling of personal connection.
Since renaming the agency and launching their new logo in 2020, we have greatly increased recognition and dramatically increased sponsorships and donations.
The projects we’ve worked on have grown over time to include stationery and print collateral, email and social media campaigns, powerpoint presentations, building signage, and vehicle graphics.
Ashley Fenker, Writer & Key Contact