Precision Equestrian Branding
Precision Equestrian is an expanding business that specializes in dressage discipline and training. They needed a branding solution that matched the evolution of the business.
I worked with Catherine to develop a logo that captures the essence of her brand–harmony, precision, and quality. To bring her vision to life, I worked on sketching horses in different dressage poses to convey the attention to detail that she was looking for. Once we settled on a pose, I fine-tuned the typography and layout to accommodate different mediums and formats. Then, I developed a business card and a new website.