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Branding Digital Interactive

Skyland Town Center Website

Situation

Working with real estate developer Rappaport, we created a brand platform forĀ Skyland Town Center, a highly anticipated mixed-use development that’s currently under construction in southeast Washington, DC. The property will provide much-needed retail, restaurants, and services to nearby residents, who have advocated for a property like Skyland since the late 1980s. They needed a website that set the tone for the new development.

Solution

Taking into account the existing logo, we created a friendly, unique campaign identity that would engage and inspire Skyland’s diverse audiences and position the property as the ideal place to locate a business, live, work, shop, and play.

Using the new design platform and information gathered during the competitive review, we designed, developed, and wrote the Skyland website. The fresh, friendly look-and-feel and audience-specific navigation are welcoming and make it easy for users to quickly find information.

  • Client

    Rappaport

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