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Branding

Baltimore Triathlon Logo

Situation

The Baltimore Triathlon logo was designed for Elite Race Management. They were looking for a design that evoked the colors and spirit of Maryland and Baltimore and stood apart from the crowd.

Solution

The logo utilizes part of the Maryland flag, whose geometric shapes bring visual interest to the design, without overwhelming it. The design uses symbolism for the events in the race, as opposed to the typical swim-bike-run stick figures that are quite popular in triathlon logos. The logo was designed for longevity and versatility, and is used on the web as well as on products for the race.

An alternate version of the logo is used on certain marketing pieces as well as on the competitor medals, which reads “Sprint, Relay, Olympic”, and refers to the race distances.

  • Client

    Elite Race Management

  • Role

    Designer