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Branding Digital Print

Precision Equestrian Branding

Situation

Precision Equestrian is an expanding business that specializes in dressage discipline and training. They needed a branding solution that matched the evolution of the business.

Solution

I worked with Catherine to develop a logo that captures the essence of her brand–harmony, precision, and quality. To bring her vision to life, I worked on sketching horses in different dressage poses to convey the attention to detail that she was looking for. Once we settled on a pose, I fine-tuned the typography and layout to accommodate different mediums and formats. Then, I developed a business card and a new website.

  • Client

    Precision Equestrian

  • Role

    Art Director & Designer